Kay Abraham

Local time in Prague:

000The Engine Room

Ten years between the people who buy software and the people who build it. Lately, building it too.

Product Advocate, Expansion at ApifyPrague

Enter the engine room
001

Misses to machines

Backed by LinkedIn Apify Store

Every machine here started as a miss I felt first.

  1. 01 Engine

    Reads live account signals and tells each account manager who to call.

    Running
  2. 02 Monitors

    Catch an expiring price or an unpaid invoice before it turns into a churn call.

    Running
  3. 03 News agent

    Turns a question into a cited brief. On the Apify Store

    Running
  4. 04 Trading system

    Built on the risk rules I've traded by for five years. Paper money until it earns real.

    Planned

That's the rule now: the day after the mistake, build the thing that makes it impossible.

Seven machines that make the job smaller.

I stopped asking engineers for tools and started building them.

A desk, ranked Demo, made-up accounts
  • 01 Account A Logistics Usage up 42% in seven days 86 Call
  • 02 Account B Fintech Hit the usage limit twice this week 79 Call
  • 03 Account C Marketplace Custom price expires in six days 71 Call
  • 04 Account D SaaS Invoice twelve days overdue 64 Call
  • 05 Account E Agency New seat added, no runs yet 48 Call

Five made-up accounts, scored on the page the way the real desk is scored. The real Engine reads the real base twice a day.

  1. Expansion Engine Running

    Reads six live signal feeds, scores every account and hands each Product Advocate a ranked desk twice a day.

    Python · Apify · Slack · HubSpot · Snowflake 780+ tests · nightly CI

  2. Override Watch Running

    The account manager hears seven days before a custom price expires. No more bill shock.

    n8n · Redash · Slack Co-owned with RevOps

  3. Overdue Monitor Running

    Overdue invoices land in a daily digest instead of a finance escalation.

    n8n · Redash · Slack Co-owned with RevOps

  4. Margin rebuild Done

    Finance's gross margin report, rebuilt from the raw warehouse tables and matched to the cent. Then a company report on the Business plan pool: health, margin, leaks, projection.

    SQL on Snowflake

  5. SQL library Running

    Shared queries any Product Advocate runs with parameters. Pricing and usage answers in minutes, not a data request.

    SQL · Redash

  6. News Intelligence Agent Running

    A six-stage Claude pipeline that turns a plain question into a cited brief. Pay per event. Apify Store

    Node.js · Claude · Apify

  7. Drafting agent Running

    Reads my desk twice a day, checks six systems before it writes, and drafts customer emails in my voice with my signature. Drafts only. I send.

    Claude routines · n8n · Gmail

Described, not shown. The code lives in company repos, so this page keeps to counts and ranges.

003

Actors

Backed by Apify Store

This one you can run.

Public on the Apify Store, priced per event. No key to manage, no contract to sign.

Pulled from the Apify Store when the site builds. A new Actor shows up here with no change to the site.

004

Paper ledger

Backed by GitHub

Paper money until it earns real.

A trading system on the risk rules I've traded by for five years. Every decision logged.

Planning No code yet, no accounts connected, no money involved.

Index, 100 at the start
The curve reads ledger.json, published with a delay once the paper run starts. Nothing to read yet.
  1. R1 Paper first, for weeks, with written exit criteria before any real money.
  2. R2 A daily loss cap. When it is hit, the system stops for the day. No override.
  3. R3 Leverage never above 3x.
  4. R4 No trade without signal confluence: more than one independent signal has to agree.
  5. R5 A kill switch I can hit from my phone.
  6. R6 Every decision logged with its inputs, the reasoning and the outcome.
  7. R7 No wallet addresses and no referral links, here or anywhere.

Judged on drawdown and consistency, not on a daily number.

005

The arc

Backed by LinkedIn

Addis Ababa to Prague.

Started in electrical engineering in Addis Ababa. Landed in Prague in 2015.

  1. 2013

    Addis Ababa

    Electrical engineering, two years of study.

  2. 2015

    Prague

    Learned Czech first, then business economics.

  3. 2016

    ROIVENUE

    A first sales job, prospecting the Nordics for a Czech analytics startup.

    What I did

    Sales and Business Development · May 2016 to Dec 2017

    • Prospected and booked demos in the Nordics for a marketing analytics platform, working with senior sales to land its first enterprise accounts.
  4. 2018

    UMG Digital Agency

    Head of sales at an agency.

    What I did

    Head of Business Development and Sales · Jan 2018 to Feb 2020

    • Grew business volume 150% and revenue 75% in two years, leading the sales team for fintech, e-commerce and tech clients.
    • Opened the UK and Nordic channel myself: mid six figures closed and 32 partnerships across Europe and the Middle East.
  5. 2020

    ByteX

    Product manager at a crypto exchange.

    What I did

    Product Manager · Mar 2020 to Feb 2022

    • Launched the mobile app on iOS and Android across eight markets, coordinating compliance and engineering.
    • Cut churn 15% by rebuilding KYC and onboarding around the drop-off points in the data.
    • Made One-Click Trading the default workflow for active users and ran UI changes for the DEX and futures dashboards.
  6. 2022

    Artiffine

    Web3 features for Web2 brands, around adoption, not technology.

    What I did

    Product Consultant and Project Lead · Mar 2022 to Jun 2023, contract

    • Ran the client workshops and the delivery timeline.
    • Raised activation and retention by tying digital collectibles and access features to what customers already wanted.
  7. 2023

    BlockCzech

    Web3 deals for a Prague studio.

    What I did

    Web3 Business Development and Product Strategy Lead · Jun 2023 to Nov 2024

    • Opened and closed high six figures in total contract value across three startups and one major crypto firm.
    • Shaped integrations between EVM and non-EVM networks for client systems in finance and remote work.
    • Told founders where a database beat a blockchain. Saved months of engineering time on more than one project.
  8. 2023

    Leadige

    Three years running my own agency.

    What I did

    Founder

    • Owned outbound, discovery and pilot deals. Built a tiered service model that protected margin and stopped scope creep.
    • Delivered n8n and API workflows and growth marketing to SaaS clients. Shopify Partner from 2025.
  9. 2026

    Apify

    Growing accounts at the web data platform. And this year the job changed.

    What I did

    Product Advocate, Expansion · Feb 2026 to present

    • I own a book of Apify's growing accounts: expansion, renewals and the technical guidance that keeps them scaling.
    • Tripled the probation revenue target with weeks to spare: usage analysis first, then a custom annual plan priced on the customer's real numbers.
    • Signed six-plus custom annual contracts in the first eight months, plus renewals and expansions across the high-touch book.

Not an engineer on paper. I build with Claude Code, n8n and SQL, and I can walk you through every decision in the code.